The psychology of Real Estate Personal Branding was a class I was eager to attend at the National Association of REALTORS Conference and Expo in Orlando Florida Nov. 9-12,2012. I was expecting a marketing class. Richard Flint taught us the basic fundamental truth about branding.
RESPECT: Knowing through your behavior, I can trust the Real estate agent.
REPUTATION:What I feel about you once I have done business with you.
INTEGRITY: The result of your words and your behavior delivering a consistant message that says I can trust you to do what you say you are going to do!
FACT: These three create the foundation to a Real Estate Agent’s Personal Brand with Power.
It is my deliberate intent to provide accurate information about my listings so that the public can be informed, and other Agents can feel confident in showing my listings!