How To Surprise Colleagues & Win Clients Even in Slower Markets

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Whatever your business, slow markets or a sluggish economy can make things tough.

It’s natural to respond in fear and shift into self-preservation when that happens.

And it’s the worst thing you can do.

For one thing, it reveals that deep down inside, you believe you can’t make it. Which is a problem, and probably means you’re self-sabotaging in other ways to.

It is also really bad for business.

People operating in a fearful state of self-preservation often cut marketing dollars and put a stop on any investment in their own education.

Flipping on the autopilot and just trying to hang in there is a weak strategy for any business.

Even when money’s tight or when things aren’t selling as quickly as you’d like, it’s still important to invest in your business, your marketing, and yourself.

In fact, during market lulls may be the most important time to do that!

Here’s why.

While everyone else is hiding under their desk, hoping the same old strategies will keep them safe, you will be perfecting your skills and understanding of the very things that distinguish your business from the rest.

You’ll lay down a power card while everyone else is lying down.

You’ll pay handsomely with time and money to learn new skills. As you apply what you’ve learned, you’ll surprise your colleagues.

Here’s another point.

Keeping up with the latest trends is critical to your business, no matter what the market is doing.

Even now, where and how people shop for homes is changing. It’s critical to be aware of it, and then know what to do about it. As a real estate agent, I need to know where people are shopping, and how to get in front of them.
When times are tough, don’t hunker down and hope for the best.

Strategize.

Work to understand the trends in your industry. It will require an investment of hundreds of hours of reading and listening to podcasts and attending seminars and workshops. It will also take time to practice using the related new software, platforms, and technologies you’re bound to discover.

Then get out there and be surprisingly generous.

I’ll bet you’re still wondering how this helps one to win clients.

Here’s the thing.

With your keen understanding of the market and trends, (and after some practice and troubleshooting) you’ll know where the clients are and how to get in front of them. Once you’re in front of them, your reputation as a knowledgeable and generous professional will attract people.

I know because it’s how I am attracted to businesses and leaders and authors and speakers.

I also know because as I’ve been generous and applied what I’ve learned, colleagues, competitors, and even clients notice. And they seek me out to ask questions.

Strangers will walk up to me and say “Hey! You’re Tina! I read your blog.” Or they’ll hire me because they found me easily exactly where they were looking. (You know where that is, right?)

What about you?

How do you weather slow times in your business or industry?

Out of the office NOTICE

Eniko and I are attending the National Association of Realtors Conference and Expo in San Diego, California. We will be away from November 9-18, 2015 and staying at the Hilton San Diego Bayfront Hotel. 

This is my third time attending the conference and each time I have had the privilege of seeing a part of the world I have not seen before. There is 100 classes with varying topics to choose from. I cannot think of a better time to educate ourselves and to encourage ourselves. In this transitioning market, when agents are grumbling, we need to be positively stimulated. I hope to come back with a refreshed enthusiasm about my career.

I am tremendously blessed to work with some very trustworthy agents and several have been there for me when I went away before. Bruce Kroeker, Wes Dowse, and Clare Braun have helped me out in the past. This time I have confidently left my workload to Ann Lemon and Rose Schroeder. 

See you when we return.