Playing Your Power Card in a Changing Market

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The local market has slowed a bit, and it’s making people nervous.
Real estate agents are leaving the profession.
Sellers are nervous. And cautious, fearful remarks are being made about people not being able to do in this market what could be done last year. Some plan to spend less on marketing to weather the year.

May I suggest an alternative?  Whether you’re a developer, REALTOR® or an investor, this could actually be your best year yet. Know why? Because while others are busy being afraid, you can play your power card.

Consider what you were awesome at last year:

Did you invest in marketing your business?

Did you learn new ways to serve your clients well?

Did you market for your clients like crazy?

Did you deliver high quality service?
If you’ve got all those (or even some of them) you’re ahead in the game already.

 

Here’s the deal. You are the same business person you were last year. (maybe even better!) And no matter what the market, two things are sure: people are always buying and selling, and they want high quality, professional service.

 

Your power card is your unique offering. I’m not talking about ‘sell with me and I’ll give you a free widget’. I’m talking about what you do better than anyone else.

If you’re a trained ABR (Accredited Buyer Representative), that’s something unique to offer in a buyer’s market.
If you’re specially trained to serve seniors, (you have a SRES® perhaps), that’s a niche market you can serve too.

In a seller’s market, being highly trained in Seller Representation (SRS® designation) can be an asset too.

Maybe your edge is that you are highly mobile or an authority in your industry.

If you are continuing to learn, and striving to serve your clients excellently, you have an edge.
There is something you have that others don’t. That’s your powercard. And when everyone else is cowering in their boots, holding back and hunkering down, that’s the time to play it.

Play that power card, baby.

What’s your power card?

 

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