Blogs started out as a kind of online diary and unfortunately there are business people who still think of them that way.
Times have changed. Blogs are now an essential business tool – for REALTORS® too.
There are loads more reasons, but here are the top ones.
Top 3 Reasons to Start Blogging Today:
1) Google Ranking
Yes, it matters to be listed on the world’s largest search engine. And because Google doesn’t know about every website out there, you may be invisible out there on the net. Get visible by blogging. “On average, companies that blog receive 434% more indexed pages.” – Hubspot
… remember how 68% of clients used Google to research their agent? Can you afford to miss being seen by most of the market?
2) Connect with Your Email List – They Want You To!
You’ve already got a list of people to whom you send emails every week. Use that. They already like you and want to hear from you – that’s an open door to building customer relationship (and, in turn, loyalty)! Turn email lists into website traffic and develop that relationship. This will keep you on their minds, and they’ll remember you when it comes time to buy or sell a property.
3) Build Reputation for Being Awesome
If you’re creating custom content (you know, instead of using canned posts from a blog writing mill?) you will be helpful to your readers. And they’ll remember that. ” 78% [of consumers] believe that companies behind content are interested in building good relationships.” Your readers will see that you are the kind of attentive, caring and, in general, awesome professional they want to work with.
My number one reason for blogging is so people see my website. My ranking on Google is part of my marketing plan. If over two thirds of people are looking online for a REALTOR® in their area, I want to be at the top of the list when they search. Regular, continual blogging keeps me ranked. And, because I’m about building relationship whether working or not, I hope the custom content here is helpful in some way.
How about you? Do you have a blog?