The online open house

Where did all the open houses go? Open house attendance has decreased and there's a good reason why. Once upon a time when buyers would want to view the inside of the home they would contact the listing agent and the listing agent would meet him at the property and show them the house. Today, if you see a for sale sign, you Google the address and you can see what the house looks…

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The Huge Real Estate Referral Source You’re Not Using

They say word of mouth is the best source of new clients. I’ve said it too. And it’s true… to a point. But here’s the thing. Everyone gets referrals. Even the most unreliable, unprofessional business person will occasionally satisfy a client. Those satisfied clients will gladly recommend them, because their experience was pleasant. Try this - put out a call on Facebook or Twitter for a professional they’d recommend. (It will be more interesting…

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4 Ipad Apps Essential to my Business (or The Mobile Office Advantage)

Don’t let the zebra print fool you. This ipad is no toy. This is my office. Some think that the brick and mortar office has an advantage in the marketplace. And that certainly was true a decade or two ago. Once upon a time, establishing one’s business in a solid building implied a solid place in the market. But times have changed. Digital offices are the new way. They’re efficient, mobile, and accessible. Everything…

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