As business owners, we expect a lot of our marketing, don’t we? We imagine this perfect, seamless, one-time event that requires no money, no time, and yields astounding results. Perhaps we have watched too many documentaries about how some people managed to somehow bumble into success. Maybe we’ve seen too many blogs and Pinterest posts that showcase all the best moments, and have begun to believe these to represent reality. Or maybe we’re just impatient or cheap.
Whatever it is, business owners seem to treat marketing like a fling instead of a long term relationship. That’s an interesting thought actually. If it were a relationship, what kinds of love letters do you suppose business owners would write to their beloved marketing campaigns? I imagine Miss Marketing Campaign would have many suitors…
Dear, Sweet Marketing Campaign,
After we met at the conference last weekend, I can’t stop thinking about you. In our brief time together, you won my love.
Your mystery intrigues me, and my heart flutters at the thought of your broad reach. I melt in the warmth of your powerful
sales content. I hesitate to confess it, but I am a simple pauper. I offer only my love and the few farthings in my marketing
budget to gain your hand in marriage. Can you see, dear, sweet marketing campaign, how merry our match would be though?
With your infinite supply of free advertising, and my undying affection, I just know we would have all the sales, brand
awareness and consumer loyalty one could ever want! Say yes, my love – and I will forever adore you and your immeasurable,
boundless abilities to get massive results with a single effort, even from these few farthings. There is no other campaign for me.
I need you and you alone.
-Your devoted pauper
Marketing is not some fling, it’s a commitment – a long term, continual investment.
If marketing were a relationship, there would be a whole lot of business owners out on the curb…