You’re ready to sell your property. You’ve done the math and know what price you hope for. The agent interviews are done and it’s time to sort through the options. Who to choose…
Wait! Before you sign, let me ask you a question. Did different agents give you different price suggestions? Probably. Because pricing a property is an art, so there will be variations. Can I let you in on a little secret? The biggest mistake you can make is to hire an agent based on price. The most common reason is that agents can use a price estimate to “buy your listing”. Basically, an inflated price is used to attract a new client. (The price can be dropped later after all) It’s not nice or even ethical, but it happens. I don’t mean the highest price an agent gives is automatically inflated. It’s just one of those things to be aware of.
If price is your big qualifier when choosing an agent, you’re missing the forest for the shrub.It’s not just about price!
The market determines price. Your agent estimates and advises. (Translation: Agents can’t promise you a price.)
Agents know they’re competing with other agents. Notice how, if agents know the prices others are giving, the price estimates will climb the more agents you talk to. Is the value of your home climbing, or their attempt to win your business with inflated numbers?
You’re not securing a price, you’re hiring a person – Who are they? What will they do and not do for you?
See past the promises, and choose a reputable agent who wants to serve you, not trick you.
“A seller who choose an agent based on which estimate is highest is the ultimate loser. Yet almost every seller operates in this manner.”
“Agents who tell the truth often lose business to agents who tell lies”
– 1st Place Realty