What is Your Loyalty to Friends and Family Costing You?

What is Your Loyalty to Friends and Family Costing You?

 

Sometimes loyalty is a bad idea.

Even to family.

Or friends.

And especially to the neighbor’s uncle’s cousin’s friend.

Like the woman whose loyalty is causing her crippling pain to continue.

She had been seeing a physical therapist to help her with the constant pain she was in. For all the therapy she’d been receiving, her condition was getting worse, not better. There were other therapists who were skilled at treating this very problem.

“Maybe it’s time to try another therapist,” I said.

“Oh! But I can’t do that! I know somebody who works there.”

I let her statement just hang in the air, hoping she’d hear the lunacy of it.

After a moment, I chided with my signature brand of sarcasm.

“Oh. Well, in that case, you’d better just stay in pain.”

She smirked. “Good point.”

I guess she felt like her leaving would mean the therapist would be out of a job.
Which, of course, is totally false.

Loyalty can be a bad idea in real estate too.

Too often people have hired a realtor because their face is on a sign (here’s why that’s a dumb idea) or worse, because their neighbor’s friend’s son is an agent.

Which apparently means you are obligated to hire them.

Let’s just let that hang in the air for a moment so we can hear the lunacy of it.

Imagine this loyalty applied to doctors. Using only doctors who someone knows, regardless of their skill level or expertise, would be stupid.

“Oh, you’re an OBGYN? Perfect. Because I have this heart condition…”

Or medications.

“Oh, this life-saving pill was made by Valeant? Sorry, I only buy from Pfizer because my dad worked there for twenty years.”

Do you hear the lunacy of it?

“Oh, you’re a realtor specializing in rural properties and digital marketing strategy? Sorry, my brother Bob always uses another agent, so I have to too.”

Your loyalty should not be treated so cheaply.

Don’t give it away.

Especially not just because someone thinks you should.

Loyalty is precious and should be earned.

When it’s not earned, it’s treated poorly. Then you get poor results.

What else could you expect from a doctor not skilled in your area of need? From a therapist that can’t help you? Please, at least find out about the services a real estate agent offers before you make a decision on who you will hire to represent you.

Make them earn your loyalty.

And if they can’t, they didn’t deserve it in the first place.

Tina Plett, Sutton Group-Kilkenny Real Estate

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